Archive for May, 2008

May-28-2008

Barista Champion - The World Barista Competition Way

Most people who are familiar with competitive cooking shows like Iron Chef have a good idea what WBC-sanctioned barista competitions are all about.  They are highly charged extravaganzas where aspiring barista superstars can take on their peers and emerge as the toast of the entire specialty coffee world.  What’s more, the recognition is there, not just for the top placers of the WBC, but for winners of the National and Regional championships as well. The winners from these competitions have been known to go on to sponsor products including equipment for making coffee. Klaus Thomsen, the 2006 WBC winner, co-produced and promoted a home machine on the basis of his uber-barista notoriety.  Winning a major barista championship is often seen as a ringing endorsement for a particular coffee or a local Third Wave cafe.  Think Billy Wilson, Think Stumptown Coffee. Think the Albina Press Cafe in Portland Oregon.  When you are that good at preparing coffee, the coffee you use, or the cafe where you work is of extreme interest to your fellow coffee geeks. The details of your coffee universe may also be of interest to those considering opening a new cafe or re-railing an existing cafe to a higher level. Your talents are admired and desired!

But the road to coffee fame and fortune is not short.  By the time a barista champion has reached the top tiers of competition, they are the veterans of countless smaller competitions and have put in hundreds of hours of practice & preparation.  Their coffee making skill is honed so is their dessert-making ability.  Why desserts?  Because creating a winning high-scoring signature drink these days requires knowledge that goes well beyond coffee basics.

So what do you have to do to get there? 

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Posted under CoE Coffee, Pressure Profiling, Social Conscience
May-21-2008

The Super-Long Coffee Orderer! Myth or Monster?

northwest-coffee-drinker.jpg

Are you from the Pacific Northwest or do you live here (I mean in the vicinity stretching from Seattle to Portland and surrounding areas. . .  this region is sometimes referred to as Cascadia by sociologists, marketers, and even liberal separatists)?  If your answer is yes,  then this is not for you. This is for everyone else, the people that live in the rest of the world.

 

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Posted under Coffee Retailing, Culture, Environment, Marketing/Branding
May-12-2008

Caffe Vita - Leveraging the BOSCO

I have attached a picture of the BOSCO espresso machine now in place at the Caffe Vita in Fremont.  

This machine is a classic lever machine.  The use of a spring instead of a pump to provide brew pressure is the main difference between lever machines and conventional, traditional-style espresso machines.  The BOSCO lever has no pump and motor–so brewing is quiet.  

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Posted under Cafe Reviews, Coffee Retailing, Culture, Equipment, Lever Machines, Pressure Profiling, Professional Techniques