Archive for the ‘Video’ Category

Jun-13-2013

Slayer Single Group

Check out the video of Jason discussing the new Slayer Single Group with Chris from Prima Coffee at Coffee Fest Chicago last weekend

Posted under Equipment, Shows & Jams, Video
Feb-27-2013

Flavor Profiling

Slayer was conceived and designed from inception with one purpose – getting more from the coffee through flavor profiling.

With Slayer’s unique ability to flavor profile coffee, you can highlight flavor characteristics and make coffee better. Increase mouthfeel & body, acidity, sweetness and overall balance in the cup. As well, you can easily decrease acidity or bitterness and tailor the coffee to your liking.

Slayer – for the coffee aficionado

Posted under About Us, Marketing/Branding, Pressure Profiling, Video
Oct-1-2012

Slayer Custom – Portola Coffee

This video is showing the most recent customizations made to a Slayer 2 group for Portola Coffee in Costa Mesa, California.

We were contacted by Jeff, the owner of Portola, about a new cafe he was building. He had recently purchased a vintage LSM lever machine with hand hammered copper panels and wanted his Slayer to have a similar feel. After seeing images of the lever machine as well as artists renderings of Jeff’s new bar we knew what we needed to do. Borrowing the shape of the tiles on Jeff’s bar, we customized the back panel of his machine – then had them copper plated – then antiqued the copper to have a similar feel to his old lever.

We also designed a new cup rack for Jeff. We wanted to add to Slayer’s already iconic look but wanted the design to have a light and elegant appearance. We came up with the flowing lines and arched back and determined Peruvian walnut was the perfect way to integrate the new cup rack with the existing design of the machine. Stainless steel is inset into the walnut to provide the strength necessary to allow the cup rack to be lifted from the machine when its full of ceramic cups and the two stainless rails hold the cups in place.

We had a great time on this design and fabrication and we’d encourage anyone in the Costa Mesa area to stop into the new cafe called Theorem and see this beautiful creation in person.

Contact us a Slayer for your customization desires

Posted under Coffee Retailing, Equipment, Marketing/Branding, Video
Jul-3-2012

Australian Cafes – Putting Slayer to the Test

While in Australia I had the pleasure of visiting a lot of amazing cafes. What was immediately apparent to me is how serious they take their coffee and the quality of the cafes in general. What blew me away was how insanely busy some of these places were with the standout being The League of Honest Coffee. These guys are smashing out coffee at volumes I’ve only seen once before, and the quality of the shots and milk drinks were beautiful.

As I sat there and watched the baristas work, it struck me that I needed to shoot a video so that I could share it with everyone for a couple of reasons:

1. I want you to watch the entire video and really pay attention to whats going on. These guys have their systems down and every things moving like clockwork. I’ve watched it several times to notice all the details of how the flow of clients move, how there are two baristas on the customer side of the bar pouring drinks and interacting with clients and even delivering drinks. Pay attention to the sheer volume of shots being pulled and the number of pitchers being steamed. Honesty, I’ve never seen a cafe this busy running this well, its very impressive.

2. Often people feel that Slayer can only be used as a Single Origin machine on a slow bar. Sure, Slayer is the perfect machine for pulling beautiful SO’s…But Slayer was designed to handle the volume of the busiest cafes and we’re starting to see more and more cafes putting Slayer on their main bar. The reason for this is simple: Slayer has unlimited steam, even from a 2 group machine and will never let you down. Slayer’s pre-heat system ensures that you’re always pulling shots at your desired temperature. Slayer is ergonomic meaning that all hand movements are fluid and intuitive. Slayer is void of all unnecessary distractions…buttons, lights, switches, gauges, sight glass, etc and either completely removed or placed out of sight – this means that only what the barista needs to do their work is visible and this helps put the focus back onto the coffee. In short, Slayer is the perfect machine for production environments.

Although this is a longer video, I hope you watch it all and learn something from the way they’re doing things down under and remember, Slayer puts the power into the hands of the barista.

Cheers

Jason

Posted under Cafe Reviews, Coffee Retailing, Culture, Equipment, Marketing/Branding, Professional Techniques, Video
Jun-29-2012

Jollypop

This video is showcasing a custom 3 group we built to 4A Coffee in Boston. The body panels had to be mirror polished, then nickel plated, then painted with Jollypop green to give the machine the reflective finish.

Posted under Equipment, Marketing/Branding, Video
Jun-13-2012

How Fine Can You Go?

I’m often asked about the differences between Slayer and other machines that can manipulate brew pressure. Recently I’ve been emailing back and forth with someone trying to explain the difference and describe how much finer you can grind on Slayer compared to other machines – then I figured it was easier to shoot a quick video for him and thought I’d also post it online.

This specific video shows/demonstrates how much finer you can grind the coffee when you slowly pre brew with a slow flow rate on Slayer. The finer ground coffee results in a (generally) sweeter more balanced coffee with much more body.

Read the rest of this entry »

Posted under About Us, Equipment, Experiments & Tests, Marketing/Branding, Pressure Profiling, Professional Techniques, Video
Mar-28-2012

Slayer’s new crate artwork

We’ve decided to change from the standard Slayer crate logo we’ve been using for the past several years and wanted to really raise the bar and create a nice art piece for the top of our shipping crate.

All machines will now come with this new artwork and all custom colored Slayers will also come with matching colors on the crate artwork. This specific artwork with the green body was for a custom Kandy Green Slayer that is heading to Portola Coffee in Costa Mesa California. http://portolacoffeelab.com/

Hope you guys enjoy the video of us painting the first crate with our new stencils.

~Jason

Slayer – new crate artwork from Slayer Espresso on Vimeo.

Posted under Marketing/Branding, Video
Feb-20-2012

Slayer on King5 News

Slayer was recently featured by Jesse Jones of King 5 News. We had a great time hanging out and getting to know one another. Hope you like the video and the Barry White cameo :)

Posted under About Us, Culture, Equipment, Marketing/Branding, Video
Feb-17-2012

Where espresso machines are born

Matt Buchanan (former deputy editor at www.gizmodo.com), just tweeted me that he’d found the missing video from his Seattle trip several months ago. When he was here, he toured Slayer, Synesso and LM – check out what he had to say along with a nice video tour of our three companies: Where Espresso Machines Are Born

Posted under About Us, Culture, Equipment, Marketing/Branding, Video
Feb-9-2012

Video – Slayer on Bizarre Foods

We just received the DVD from the Bizarre Foods – Seattle episode. Check it out below.

If you’re having problems viewing on your phone – click this link

Slayer – Bizarre Foods (Travel Channel) with Andrew Zimmern from Slayer Espresso on Vimeo.

Posted under About Us, Culture, Equipment, Marketing/Branding, Video