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	<title> &#187; Marketing/Branding</title>
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	<link>http://www.slayerespresso.com</link>
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		<title>Slayer&#8217;s online store&#8230;now online</title>
		<link>http://www.slayerespresso.com/2010/01/25/slayers-online-store-now-online/</link>
		<comments>http://www.slayerespresso.com/2010/01/25/slayers-online-store-now-online/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:34:58 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Marketing/Branding]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=994</guid>
		<description><![CDATA[
Ok, so I finally got the online store working&#8230;all we have for sale (for now) is the Limited Edition Slayer T&#8217;s   ;-)
You can pay via Visa, MC or PayPal&#8230;which is far more convenient than mailing a check&#8230;and whats better than ordering Slayer merchandise while sitting at home in your ginch?
Cheers
Jason
]]></description>
		<wfw:commentRss>http://www.slayerespresso.com/2010/01/25/slayers-online-store-now-online/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Slayer hits front page of Gizmodo!</title>
		<link>http://www.slayerespresso.com/2010/01/18/slayer-hits-front-page-of-gizmodo/</link>
		<comments>http://www.slayerespresso.com/2010/01/18/slayer-hits-front-page-of-gizmodo/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 06:54:40 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
		<category><![CDATA[Pictures]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=964</guid>
		<description><![CDATA[
I read Gizmodo every day and just saw this pop up on my RSS&#8230; needless to say I was more than a little shocked.
Check out the story of Slayer in New York at RBC here at Gizmodo: A Little $18,000 Espresso Machine Called Slayer
]]></description>
		<wfw:commentRss>http://www.slayerespresso.com/2010/01/18/slayer-hits-front-page-of-gizmodo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slayer Shirts</title>
		<link>http://www.slayerespresso.com/2009/12/31/slayer-shirts/</link>
		<comments>http://www.slayerespresso.com/2009/12/31/slayer-shirts/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 20:11:28 +0000</pubDate>
		<dc:creator>Eric Perkunder</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Marketing/Branding]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=883</guid>
		<description><![CDATA[
Slayer shirts arrived in a nick of time for 2010.  If you want one, just let me know.
Be sure to include your complete address and $3 for postage.
The shirts are $20 each. Sizes are  M,L, XL and run small.
If you&#8217;re in Seattle you can also pick yours up at Studio 238.
Our address is:
Slayer
5628 Airport Way [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Slayer: Some compare to other brands!</title>
		<link>http://www.slayerespresso.com/2009/05/01/slayer-compared-to-other-brands/</link>
		<comments>http://www.slayerespresso.com/2009/05/01/slayer-compared-to-other-brands/#comments</comments>
		<pubDate>Fri, 01 May 2009 17:55:28 +0000</pubDate>
		<dc:creator>Eric Perkunder</dc:creator>
				<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
		<category><![CDATA[Pressure Profiling]]></category>
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		<category><![CDATA[Espresso]]></category>
		<category><![CDATA[jason prefontaine]]></category>
		<category><![CDATA[la marzocco]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Slayer]]></category>
		<category><![CDATA[slayer espresso]]></category>
		<category><![CDATA[slayer professional espresso]]></category>
		<category><![CDATA[Stumptown]]></category>
		<category><![CDATA[synesso]]></category>
		<category><![CDATA[third wave cafes]]></category>
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		<guid isPermaLink="false">http://www.slayerespresso.com/?p=657</guid>
		<description><![CDATA[
Recently some commentators have lumped Slayer into a category with La Marzocco and Synesso.  I don&#8217;t really mind this, because the comparison reflects the fact that Slayer defines a new category of equipment: ultra-traditionals.  These other machines play in the premium range, but Slayer is perhaps the first purpose-built machine for the Third Wave.  It [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>SCAA &#8211; Welcome!</title>
		<link>http://www.slayerespresso.com/2009/04/29/scaa-welcome/</link>
		<comments>http://www.slayerespresso.com/2009/04/29/scaa-welcome/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:03:10 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
		<category><![CDATA[Shows & Jams]]></category>
		<category><![CDATA[Video]]></category>
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		<category><![CDATA[Pink Floyd]]></category>
		<category><![CDATA[SCAA]]></category>
		<category><![CDATA[Single Origin]]></category>
		<category><![CDATA[slayer espresso]]></category>
		<category><![CDATA[Trade Show]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[wbc]]></category>
		<category><![CDATA[Welcome to the machine]]></category>
		<category><![CDATA[Wold Barista Competition]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=631</guid>
		<description><![CDATA[This video was shot between 12:00 - 2:30 on the first day of SCAA.

We anticipated that we would be somewhat busy, but were overwhelmed with the response &#038; and sheer number of people who brought their own coffee &#038; pulled shots on the Slayer's.

Thank you everyone!!!]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Slayer &#8211; What it is.</title>
		<link>http://www.slayerespresso.com/2009/04/13/slayer-what-it-is/</link>
		<comments>http://www.slayerespresso.com/2009/04/13/slayer-what-it-is/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 16:35:39 +0000</pubDate>
		<dc:creator>Eric Perkunder</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Experiments & Tests]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
		<category><![CDATA[Pressure Profiling]]></category>
		<category><![CDATA[Professional Techniques]]></category>
		<category><![CDATA[Social Conscience]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[CoE]]></category>
		<category><![CDATA[Dan Urwiler]]></category>
		<category><![CDATA[eric perkunder]]></category>
		<category><![CDATA[espresso brew temperature stability]]></category>
		<category><![CDATA[Fratello]]></category>
		<category><![CDATA[Jason.]]></category>
		<category><![CDATA[la marzocco]]></category>
		<category><![CDATA[prefontaine]]></category>
		<category><![CDATA[Slayer]]></category>
		<category><![CDATA[Stumptown]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=513</guid>
		<description><![CDATA[[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]
Coming to terms&#8211;finding the right words!

Espresso machine manufacturers like to lay claim to a tradition of hand-made espresso machine manufacturing.  Maybe you&#8217;ve noticed this too.

Such claims can be confusing because they don&#8217;t elaborate on the actual characteristics [...]]]></description>
		<wfw:commentRss>http://www.slayerespresso.com/2009/04/13/slayer-what-it-is/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Slayer &#8211; On the way to the SCAA.</title>
		<link>http://www.slayerespresso.com/2009/03/25/slayer-on-the-way-to-the-scaa/</link>
		<comments>http://www.slayerespresso.com/2009/03/25/slayer-on-the-way-to-the-scaa/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 23:15:49 +0000</pubDate>
		<dc:creator>Eric Perkunder</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Experiments & Tests]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[Shows & Jams]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=344</guid>
		<description><![CDATA[
I&#8217;m posting this picture of Dan Urwiler posing behind the proto-Slayer:  Slayer&#8217;s prototype.  The fit and finish of this pre-production machine is far less refined than the production version.  The proto-Slayer was almost 100% handmade, and went through numerous iterations before reaching the version shown here.  Like most prototypes, proto-Slayer reflects many  tweaks and changes [...]]]></description>
		<wfw:commentRss>http://www.slayerespresso.com/2009/03/25/slayer-on-the-way-to-the-scaa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slayer Beware: &#8220;Mind the Machine!&#8221;</title>
		<link>http://www.slayerespresso.com/2009/03/24/slayer-beware-mind-the-machine/</link>
		<comments>http://www.slayerespresso.com/2009/03/24/slayer-beware-mind-the-machine/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 23:11:29 +0000</pubDate>
		<dc:creator>Eric Perkunder</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
		<category><![CDATA[Reader Art]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=332</guid>
		<description><![CDATA[ 
Dear Reader, 
When you share your thoughts on this blog, we sit up and take notice. We love hearing your musings, answering your questions, and listening to your wise words of advice.  
In fact when I think about it, there is really only one thing that makes us happier. This is your Art. . . 

When you [...]]]></description>
		<wfw:commentRss>http://www.slayerespresso.com/2009/03/24/slayer-beware-mind-the-machine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slayer Log &#8211; Preparing for SCAA</title>
		<link>http://www.slayerespresso.com/2009/03/21/slayer-log-preparing-for-scaa/</link>
		<comments>http://www.slayerespresso.com/2009/03/21/slayer-log-preparing-for-scaa/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 20:48:52 +0000</pubDate>
		<dc:creator>Eric Perkunder</dc:creator>
				<category><![CDATA[Coffee Retailing]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[Shows & Jams]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/?p=304</guid>
		<description><![CDATA[Slayer is finally here.   This crazy super traditional espresso machine will debut at the 2009 SCAA in Atlanta.   The Age of Brew Pressure ]]></description>
		<wfw:commentRss>http://www.slayerespresso.com/2009/03/21/slayer-log-preparing-for-scaa/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Why an X?  Slayer breaks the mold on supporting a machine.</title>
		<link>http://www.slayerespresso.com/2009/02/09/why-an-x-slayer-breaks-the-mold-on-supporting-a-machine/</link>
		<comments>http://www.slayerespresso.com/2009/02/09/why-an-x-slayer-breaks-the-mold-on-supporting-a-machine/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 21:21:44 +0000</pubDate>
		<dc:creator>Eric Perkunder</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Marketing/Branding]]></category>
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		<category><![CDATA[Pressure Profiling]]></category>
		<category><![CDATA[britney spears]]></category>
		<category><![CDATA[Dan Urwiler]]></category>
		<category><![CDATA[eric perkunder]]></category>
		<category><![CDATA[jason prefontaine]]></category>
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		<category><![CDATA[seattle coffee]]></category>
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		<category><![CDATA[traditional espresso machines]]></category>

		<guid isPermaLink="false">http://www.slayerespresso.com/2009/02/09/why-an-x-slayer-breaks-the-mold-on-supporting-a-machine/</guid>
		<description><![CDATA[
 
Okay, I&#8217;m going to say it. . .  &#8220;Slayer combines Art and Technology to create a beautiful, highly functional design.&#8221;
 
The reason I hesitate to state this bluntly is because it seems like this is an over-used marketing catch phrase&#8211;a hackneyed bromide, a gimmick.  It seems that every company out there lays claim to bringing these [...]]]></description>
		<wfw:commentRss>http://www.slayerespresso.com/2009/02/09/why-an-x-slayer-breaks-the-mold-on-supporting-a-machine/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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