Archive for the ‘Culture’ Category

Apr-10-2013

SCAA 2013

You want it. We’ve got it. All the espresso you need this SCAA weekend is at Booth 845.

Two Slayers will be dueling all weekend. One will be hosting our kickass featured roasters, while the other will be home to two incredible coffees roasted by Novo, developed by Ninety Plus Coffee. You guys are in for a treat…

Hachira

  • Taste Profile Category: N2
  • Selection Level: Level 12
  • Taste Profile Notes: juicy, elderberry/blackberry, butterscotch, light jasmine
  • Inspired by Ninety Plus Aricha selections developed with S.A. Bagersh from 2006-2008.
  • Hachira coffees are juicy and floral, commonly with concentrated elderberry to blackberry fruit, sometimes with basil-like herbal notes.

Nekisse

  • Taste Profile Category: N2
  • Selection Level: Level 12
  • Taste Profile Notes: cherries, peaches, thick, creamy, jammy, passion fruit finish
  • Originally named as “Nectar from Shakisso” in 2009, the Nekisse profile is defined by a creamy mouthfeel and heavy berry jam flavor, but layers of citrus and many tropical fruits can be present in some selections.
  • Originally from Shakisso, subsequent Nekisse coffees have been developed in Wellega and Sidama.

SCAA is huge. Don’t get lost!

If you want to explore the Boston coffee scene, check out a map of some of Boston’s must-sees, including 4A Coffee, home of Boston’s first (and beautifully green) Slayer:

Boston Cafe Map

We’ll be at all the most exciting after-show parties this weekend, and we expect to see you there too! Thank you to the magnificent, hardworking team at Sprudge.com (your one-stop party shop) for compiling the ultimate party list: #SCAA2013 Party Preview – Where It’s All Happening In Boston!

Last, but not least, here’s a huge thank you to all the roasters who will be hanging out with us this week. Be sure to stop by and try their coffee on Slayer:

SCAA is going to be incredible. If you haven’t gotten your tickets yet, visit scaaevent.org. See you there!

Posted under Culture, Marketing/Branding, Shows & Jams
Jul-3-2012

Australian Cafes – Putting Slayer to the Test

While in Australia I had the pleasure of visiting a lot of amazing cafes. What was immediately apparent to me is how serious they take their coffee and the quality of the cafes in general. What blew me away was how insanely busy some of these places were with the standout being The League of Honest Coffee. These guys are smashing out coffee at volumes I’ve only seen once before, and the quality of the shots and milk drinks were beautiful.

As I sat there and watched the baristas work, it struck me that I needed to shoot a video so that I could share it with everyone for a couple of reasons:

1. I want you to watch the entire video and really pay attention to whats going on. These guys have their systems down and every things moving like clockwork. I’ve watched it several times to notice all the details of how the flow of clients move, how there are two baristas on the customer side of the bar pouring drinks and interacting with clients and even delivering drinks. Pay attention to the sheer volume of shots being pulled and the number of pitchers being steamed. Honesty, I’ve never seen a cafe this busy running this well, its very impressive.

2. Often people feel that Slayer can only be used as a Single Origin machine on a slow bar. Sure, Slayer is the perfect machine for pulling beautiful SO’s…But Slayer was designed to handle the volume of the busiest cafes and we’re starting to see more and more cafes putting Slayer on their main bar. The reason for this is simple: Slayer has unlimited steam, even from a 2 group machine and will never let you down. Slayer’s pre-heat system ensures that you’re always pulling shots at your desired temperature. Slayer is ergonomic meaning that all hand movements are fluid and intuitive. Slayer is void of all unnecessary distractions…buttons, lights, switches, gauges, sight glass, etc and either completely removed or placed out of sight – this means that only what the barista needs to do their work is visible and this helps put the focus back onto the coffee. In short, Slayer is the perfect machine for production environments.

Although this is a longer video, I hope you watch it all and learn something from the way they’re doing things down under and remember, Slayer puts the power into the hands of the barista.

Cheers

Jason

Posted under Cafe Reviews, Coffee Retailing, Culture, Equipment, Marketing/Branding, Professional Techniques, Video
Mar-1-2012

Coffee Culture – PNW vs Boston

I’ve had the privilege of being Slayer’s East Coast Customer Representative for five months. I relocated to Boston, which has allowed me to better connect with the East Coast coffee community. Aside from the accents and the delightfully persistent sunshine, the transition from Seattle to Boston wasn’t much of a culture shock. It was, however, a bit of a coffee culture shock.

I believe that the community determines the industry. The Pacific Northwest is a culture that values pleasure: the food is as rich in its story of origin as it is in butter and cream. Beer and cocktails are carefully crafted, honoring years of tradition while pursuing new and better creations. Music and art, books and gadgets…the culture is nearly hedonistic, and, as a result, so is the coffee industry. Coffee is considered an art form and is treated with devotion and respect.

Boston’s community is also very rich and vibrant, but in a distinctly different way. Bostonians consider themselves salt-of-the-earth people, who are not only proud of the things they have worked hard for, but also of the things they don’t have. While having nice things is good, over-indulgence is frowned upon. The people here work hard, provide for their families, and they’re loyal, and that’s what’s worth bragging about…which is pretty cool. The incredible work ethic here produces thriving food, beer and music industries just like the PNW, but those things aren’t glorified above all else. This function over fashion-type mentality really shows in it’s approach toward coffee, although that is quickly changing.

The coffee industries in Boston and the Pacific Northwest tout some pretty stark contrasts:

Read the rest of this entry »

Posted under Coffee Retailing, Culture
Feb-20-2012

Slayer on King5 News

Slayer was recently featured by Jesse Jones of King 5 News. We had a great time hanging out and getting to know one another. Hope you like the video and the Barry White cameo :)

Posted under About Us, Culture, Equipment, Marketing/Branding, Video
Feb-17-2012

Where espresso machines are born

Matt Buchanan (former deputy editor at www.gizmodo.com), just tweeted me that he’d found the missing video from his Seattle trip several months ago. When he was here, he toured Slayer, Synesso and LM – check out what he had to say along with a nice video tour of our three companies: Where Espresso Machines Are Born

Posted under About Us, Culture, Equipment, Marketing/Branding, Video
Feb-9-2012

Video – Slayer on Bizarre Foods

We just received the DVD from the Bizarre Foods – Seattle episode. Check it out below.

If you’re having problems viewing on your phone – click this link

Slayer – Bizarre Foods (Travel Channel) with Andrew Zimmern from Slayer Espresso on Vimeo.

Posted under About Us, Culture, Equipment, Marketing/Branding, Video
Jan-25-2012

Auto-Brewers: The Future of Coffee…Again?

My first coffee shop job was at Kidd Coffee, a small franchise in the middle of nowhere Ohio. We were forty-five minutes away from the nearest city and thirty minutes away from any other coffee shop. We offered four coffees year-round: mild coffee, bold coffee, decaf, and “Highlander Grogg,” a vanilla and hazelnut flavored coffee. We brewed them in big batches on our row of Bunn auto-brewers and let them sit for four hours, or until a customer complained that their coffee was cold, whichever came last. I had no idea where coffee came from or what it even was. Once, a customer asked me if we had any Colombian coffee. I stared back at him blankly and asked, “What is that, a flavor?”

This scene plays in my head whenever I see an auto-brewer, which has become the symbol of bad coffee since the emergence of the third wave coffee movement. Experiences like mine were the general standard for brewed coffee until forward-thinking professionals led us all into the golden era of by-the-cup brewing, an era that may be on the verge of another reformation – back to auto-brewers.

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Posted under Coffee Retailing, Culture, Equipment, Professional Techniques
Aug-22-2011

Videos from Slayer users around the world

I did a quick YouTube and Vimeo search and came across the following videos from Australia, Singapore and Canada. I really enjoy seeing people from around the world using and enjoying the coffee they’re making on their Slayer.

Enjoy

Campos Coffee – Australia:

Bean Drinking – Australia:

Cup Specialty Coffee – Australia:

Jimmy Monkey – Singapore:

jimmy monkey cafe & bar from Eileen on Vimeo.

Slayer coffee machine- The Best! from Eileen on Vimeo.

Thor Espresso – Canada:

Here is a video someone made from SCAA 2009, when we launched Slayer:

Posted under Culture, Equipment, Video
Mar-7-2011

New Slayer vids from Australia, Germany and Canada

We just came across the following videos that were shot by Slayer owners in different parts of the world – pretty cool if you ask me – and makes us pretty proud to see the excitement that comes from the hard work going on in Studio 238

Australia:

Germany:

Canada:

Posted under Culture, Video
Feb-1-2011

Slayer in Chicago & Melbourne

I just happened upon a video from Dark Cloud Espresso in Chicago. The cafe looks great and they’re pulling shots by weight, which is great. Check it out here:

Also, Coffee Supreme in Melbourne Australia just finished a custom paint job on their Slayer – SWEET! Gloss Cherry red paint, white GT striping and a killer gold logo. Nice work Justin! Check out all the pics by clicking on the pic

Posted under Coffee Retailing, Culture, Equipment, Pictures, Video