Slayer was conceived and designed from inception with one purpose – getting more from the coffee through flavor profiling.

With Slayer’s unique ability to flavor profile coffee, you can highlight flavor characteristics and make coffee better. Increase mouthfeel & body, acidity, sweetness and overall balance in the cup. As well, you can easily decrease acidity or bitterness and tailor the coffee to your liking.

Slayer – for the coffee aficionado

I’m often asked about the differences between Slayer and other machines that can manipulate brew pressure. Recently I’ve been emailing back and forth with someone trying to explain the difference and describe how much finer you can grind on Slayer compared to other machines – then I figured it was easier to shoot a quick video for him and thought I’d also post it online.

This specific video shows/demonstrates how much finer you can grind the coffee when you slowly pre brew with a slow flow rate on Slayer. The finer ground coffee results in a (generally) sweeter more balanced coffee with much more body.

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Slayer was recently featured by Jesse Jones of King 5 News. We had a great time hanging out and getting to know one another. Hope you like the video and the Barry White cameo :)

Matt Buchanan (former deputy editor at www.gizmodo.com), just tweeted me that he’d found the missing video from his Seattle trip several months ago. When he was here, he toured Slayer, Synesso and LM – check out what he had to say along with a nice video tour of our three companies: Where Espresso Machines Are Born

We just received the DVD from the Bizarre Foods – Seattle episode. Check it out below.

If you’re having problems viewing on your phone – click this link

Slayer – Bizarre Foods (Travel Channel) with Andrew Zimmern from Slayer Espresso on Vimeo.

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Thoughts on business on Slayer on the past and future year.

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This post is rather a rambler.

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So before going further, I want to thank you all for your support this year.  2009 was an epic year for us.  This was the year we completed designing, and finally introduced, and began building the Slayer.  For over two years prior we’d been working toward 2009.

And our work continues.  We continue to fine-tune Slayer.  There are some components that we are improving and some features that we are adding in 2010 to make the machine better yet. These improvements are based on what we’ve learned from the field, from cafe operators using Slayer in the real world.

Many people have experienced both espresso and brewed coffee on Slayer already.  Even more will hopefully get the chance when we introduce a brand new brew mechanism early next year.   Over the past few months my attention has been galvanized on getting this work completed, which has been both exciting and all-consuming!

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Bean Scene Magazine (click here to view)  in Melbourne featured Slayer as the cover story for their November issue.  The article was an over-the-top free association on Slayer and I just loved it.  I especially enjoyed the way Steve captured the essence of Slayer as “an irrational exercise in exuberance” because this joy in creating a new super-functional machine that celebrates the human element illuminates our path even now.

You can read everything in the issue, but one final feature of the article worth noting is the way Slayer the machine is described in the context of the important new ways independent roasters and retailers are considering their business.  They are making money with coffee, raising the bar on quality for their customers, and doing good at origin through innovative thinking and exploration. . . and action.  Even if you are not roasting your own coffee, it is possible to align your cafe with an independent Third Wave roaster who is.

My thanks to Steve Agi, the editor of Bean Scene, coffee fanatic, and beloved “caffiend”.  Your article was terrific!

Eric in Seattle

Coming to terms–finding the right words!

Espresso machine manufacturers like to lay claim to a tradition of hand-made espresso machine manufacturing.  Maybe you’ve noticed this too.

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Dear Reader, 

When you share your thoughts on this blog, we sit up and take notice. We love hearing your musings, answering your questions, and listening to your wise words of advice.  

In fact when I think about it, there is really only one thing that makes us happier. This is your Art. . . 

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